How we work

You see the work before it goes live.

Whether you choose Optimus or managed marketing, the process is the same in outline: agree what we’ll do, prepare it, and ask for your approval before anything is published or spent.

Three steps

Step 1
Tell us what needs attention
Share the website, content, or marketing problem: what's working, what isn't, and what you'd like to change.
We'll tell you which option looks like a fit—Optimus, managed marketing, or neither.
Step 2
Agree on the right scope
Choose an Optimus plan or agree a custom engagement. Fees, responsibilities, and limits are stated before work starts.
With Optimus, your plan sets the monthly amounts. With managed marketing, we write down the work, fees, and how approvals work, and you agree before anything begins.
Step 3
Review, approve, and move forward
We prepare the work. You supply what we need and approve it before launch.
If something isn't right, tell us what to change. Revisions follow your plan or written scope.

Who does what

Both services are managed: we do the agreed work. You stay in charge of the decisions.

What we do

Plan the agreed work and tell you what's coming.
Prepare drafts and finished work for you to review.
Ask for your approval before anything is published or any approved campaign budget is spent.
Tell you what was completed, what's next, and what needs your decision.

What we need from you

Business information and access to the accounts the work needs.
Source material where needed, such as photos, product details, and offers.
A person who can make decisions about the work.
Approvals in good time. If approval is waiting, the work waits too.

The examples below illustrate the process. They are not screenshots of a client portal or of real client work.

Nothing goes live without your approval

Before anything is published, or any approved campaign budget is spent, we ask you for a clear yes or no. You can approve the work or ask for changes.

Plan to approval · one piece of workFictional example

Article: “What to expect at your first massage”

For Solstead Wellness (fictional) · Owner: ipixx editor

Step 1: Planned
Week 1 · Done
Topic, outline and target page agreed in this month’s plan.
Step 2: In review
Week 2 · Current step
The ipixx editor sends you the finished draft with a short note on what changed since the outline.
Your decisionApprove as written, or tell us what to change.
ApproveRequest changes
Step 3: Approved
After your decision · Waiting
The article publishes and is linked from the service page. If you request changes, it goes back to the editor and returns to you for review.

Illustrative process — not an actual client portal. Nothing is published until you approve it.

A plain update on the work

Each update says what was completed, what’s next, and what needs your decision. It explains the work. It is not a promise of results.

More on this: What a marketing report owes you

Monthly update · Month 1Fictional example

Solstead Wellness — your month in brief

Optimus Foundation plan · prepared by your ipixx editor

Completed

4 articles published
- What to expect at your first massage
- Massage during pregnancy: what to ask first
- Deep tissue or therapeutic: which to book
- Five stretches for desk-bound shoulders
4 social posts published
Service page updated: Prenatal massage
Opening hours corrected across the site

4 articles drafted for your review
4 social posts scheduled after approval
Add winter session times to the booking page

Needs your decision

Approve next month’s four article topics
Choose one of two homepage photos
Confirm holiday opening hours

This update lists work, not results. It contains no traffic, ranking or revenue figures.

Illustrative example — not a customer project. Each month you get a plain written update: what was done, what’s next, and what we need from you.

Tell us what needs attention.

Send us a message about your website, content, or marketing. We’ll help you work out which option fits.

Talk to us