Pricing
Optimus plans and custom marketing.
Optimus has four published plans. Managed marketing is scoped for your business, with fees agreed before work begins. Both are managed services: we do the work, and you approve it.
Optimus plans
A managed monthly service for your website, articles, social posts, and search visibility work. Every plan includes a managed website, your approval before anything goes live, a monthly update, and search visibility work. Plans differ in how much we make each month. Prices are in US dollars. Read about Optimus
| Plan | Price | Website pages | Articles | Social posts | Videos | Choose a plan |
|---|---|---|---|---|---|---|
| Foundation | $149/mo | 10 pages +1/yr | 4 articles/mo | 4 social/mo | Not included | Choose Foundation |
| Presence | $299/mo | 10 pages +2/yr | 8 articles/mo | 12 social/mo | 2 videos/mo | Choose Presence |
| Authority | $499/mo | 10 pages +3/yr | 12 articles/mo | 16 social/mo | 4 videos/mo | Choose Authority |
| Growth | $799/mo | 10 pages +4/yr | 20-22 articles/mo | 20-22 social/mo | 8 videos/mo | Choose Growth |
Foundation
$149/mo
- Website pages
- 10 pages +1/yr
- Articles
- 4 articles/mo
- Social posts
- 4 social/mo
- Videos
- Not included
Presence
$299/mo
- Website pages
- 10 pages +2/yr
- Articles
- 8 articles/mo
- Social posts
- 12 social/mo
- Videos
- 2 videos/mo
Authority
$499/mo
- Website pages
- 10 pages +3/yr
- Articles
- 12 articles/mo
- Social posts
- 16 social/mo
- Videos
- 4 videos/mo
Growth
$799/mo
- Website pages
- 10 pages +4/yr
- Articles
- 20-22 articles/mo
- Social posts
- 20-22 social/mo
- Videos
- 8 videos/mo
Explore a plan to see its inclusions and terms, then book a meeting with Shawn to discuss getting started.
What’s counted: pages, articles, posts, and videos
- 10 pages
- A website of up to 10 pages, built (or rebuilt from your current site) at the start of your plan. Keeping those pages accurate as your hours, services, and details change is part of the service and doesn't use up your allowance.
- +1/yr, +2/yr, +3/yr, +4/yr
- New pages added to your site for each year of service, on top of updates to existing pages: one a year on Foundation, two on Presence, three on Authority, four on Growth. Need more sooner? The 5-page pack adds them.
- Article
- An original long-form article, typically 800–1,200 words, written about your business and the questions your customers ask, with search in mind. You review and approve it before it's published on your site.
- Social post
- One finished post, with written copy and an image or graphic, prepared for the social channels you choose. The same post adapted for more than one of your channels counts once. It's published after you approve it.
- Video
- A short vertical video, up to about 60 seconds, edited from your footage, photos, and brand assets, for social and your website. Included on Presence, Authority, and Growth.
- 20-22
- Growth publishes about one article and one social post each business day, so the monthly count follows the number of business days in the month.
- Monthly amounts
- Each month's amounts are for that month. Unused articles, posts, or videos don't roll over. If work falls short because of us, we make it up the following month.
Commitment terms
Every plan is offered on these terms and billed monthly. You choose one; none is selected for you.
Month-to-monthBilled monthly. No term discount.
Pay the plan price each month, with no longer commitment.
12-month−10%. Billed monthly.
Commit for 12 months and save 10% on your monthly plan price, every month of the term.
24-month−20%. Billed monthly.
Commit for 24 months and save 20% on your monthly plan price, every month of the term.
The discount applies to the monthly plan price for every month of the committed term, and you're still billed monthly. Add-ons and media spend aren't discounted.
Optional add-ons within Optimus
Extras you can add to an Optimus plan. They are not sold on their own.
5-page pack
$299 one time
Paid-media pilot
$299/mo plus media spend, one platform
Google + Meta pilot
$499/mo plus media spend
We start with onboarding and your website. Monthly articles, posts, and videos begin once your site and brand inputs are approved, typically within the first month of onboarding. Timing depends on how quickly materials and approvals come through.
Managed marketing: custom scope
When your marketing needs more than a monthly content plan, we scope the strategy, creative, campaigns, and coordination around your business. There is no public rate card. We agree the work, fees, and limits in a written scope before work begins. Advertising, media, and other third-party costs are agreed separately.