Journal

Notes on marketing a real business.

Plain writing about what AI changes in marketing, what it doesn't, and the questions worth asking before you pay anyone to market your business.

A glass prism splitting white light into separate colored rays across printed marketing materials

Guide · 6 min read

AI in marketing: the owner's field guide

What AI actually changes about marketing a real business, and what it doesn't. No doom, no hype.

A matte black cube and a clear glass cube side by side on a dark stone pedestal

Guide · 7 min read

Marketing without the black box

How to buy marketing help without paying for mystery: the common ways to get it done, the questions to ask, and the reporting you should expect.