When owners look for marketing help, the work usually falls into one of two shapes. Some of it is recurring and well defined: keep the website current, publish useful articles, post regularly, help people find the business. Some of it needs a plan built around it first: a launch, several channels that tell different stories, or suppliers nobody is coordinating.
Both kinds of work can be managed for you. The difference isn't how much attention you get. It's whether the work can be defined up front as a monthly plan, or needs a scope written around your business.
When the work is recurring and well defined
If what you need is your website, articles, social posts, and search visibility work kept current month after month, a defined monthly plan is usually the clearer choice. You know what each month includes, what it costs, and what it doesn't cover.
That's what Optimus is: a managed monthly service with published plans. You choose the amount of content you need. We prepare the work, and you approve it before it goes live.
When the work needs a plan around it
If the honest description is "the message, the website, the campaigns, and the suppliers all need pulling together, and nobody is doing it," a fixed monthly plan won't cover it. You need the work scoped first.
That's what our managed marketing service is for. We agree the strategy, creative, campaigns, and coordination that are in scope, who handles each part — ipixx, your team, or agreed providers — and the fees, in writing before work begins. Then we manage the agreed work with you.
Questions that help you decide
- Is the main need keeping your website and content current every month?
- Does the work span several channels, suppliers, or a launch that needs a joined-up plan?
- Do you need someone coordinating agreed marketing work, not just producing content?
- Would you rather choose from a published plan, or agree a custom scope and fee?
Optimus isn't the lesser option, and custom marketing isn't the upgrade. They fit different work.
What's the same either way
Neither is software you're left to operate. In both, we prepare the agreed work, you supply business information and source material where needed, and you approve work before it goes live. Neither comes with a guarantee of leads, rankings, or revenue.
And sometimes: neither yet
- If there's no clear offer yet, marketing tends to amplify the confusion. Work on the offer first.
- If you can't fulfill more demand, don't pay to create it.
- If money is very tight, one clear page and consistent business profiles may do more than any ongoing spend.
Not sure which fits? Tell us what needs attention and we'll help you understand which option fits — or say if neither does yet.